We’re excited to share some big news with our Beautys community. Our handcrafted perfumes and air fresheners have been making waves across Tasmania, and now we’re proud to highlight our brand values in an official press release. By staying Australian-made, vegan, and cruelty-free, Beautys is redefining what affordable luxury means for fragrance lovers nationwide.

Press Release

FOR IMMEDIATE RELEASE

Beautys: Handcrafted Australian Perfumes & Air Fresheners Bringing Affordable Luxury to Every Home

Launceston, Tasmania — 9/09/2025 — Beautys, a proudly Australian-owned and Australian-made brand, is redefining the way Australians experience fragrance. From artisan perfumes that mirror the world’s most iconic designer scents to handcrafted air fresheners that capture the nostalgia of childhood lollies and gourmet treats, Beautys is delivering affordable luxury with a distinctly local touch.

Affordable Luxury, Handcrafted in Australia

At a time when many brands outsource production overseas, Beautys remains firmly committed to Australian craftsmanship. Every perfume and air freshener is formulated, blended, and bottled locally, ensuring not only premium quality but also the support of Australian small business.

Our collection of 52 perfumes and colognes offers artisanal alternatives to world-famous fragrances, while our 17 handcrafted air fresheners bring bursts of joy into homes, cars, and offices. From fruity gourmands to bold ouds and fresh aquatics, Beautys ensures there’s a scent for every personality and space.

Cruelty-Free, Vegan-Friendly, and Ethical

Beautys reflects modern consumer values with a range that is cruelty-free, vegan-friendly, and sustainably made. Using premium oils and eco-conscious formulations, we appeal to Australians who want indulgence without compromise.

“Perfume should be about identity and joy, not price tags,” says Shaun Wright, founder of Beautys. “We’re proud to offer artisan fragrances that are handcrafted in Tasmania, giving Australians an affordable luxury alternative that still feels premium.”

Not Just Perfume – A Lifestyle of Scent

Beautys’ line extends beyond perfumes and colognes into skincare and home fragrance, with air fresheners quickly becoming customer favourites. Scents like Turkish Delight, Black Raspberry & Vanilla, Sweet Pistachio, and Red Frogs highlight our playful yet premium approach. Each spray delivers over 600 bursts of freshness, proving that affordable luxury can also be long-lasting.

Availability

Beautys products are available online at https://beautys.com.au, as well as at local Tasmanian markets such as the Evandale Market. Customers across Australia can enjoy fast delivery and the confidence of buying directly from an Australian-owned and Australian-made brand.

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What This Means for You

This press release marks another step in Beautys’ journey to bring artisan Australian fragrances to every corner of the country. We’ll continue to innovate, expand our collections, and stay true to our values of sustainability, affordability, and craftsmanship.

👉 Explore our full collection here: Beautys Perfumes & Air Fresheners

“According to The Examiner, Launceston and north-eastern Tasmania’s most-trusted daily newspaper, there’s growing interest in local artisan brands that reflect regional craftsmanship and ethical values.”
Link: https://www.examiner.com.au/