Luxury fragrance lovers know the allure of Louis Vuitton’s Imagination, a perfume celebrated for its crisp freshness and understated sophistication. But now, a Tasmanian-made cologne is offering that same refined character in a locally crafted, cruelty-free version — Modern Serenity by Beautys. This comparison explores both fragrances and how Beautys’ handcrafted creation captures the spirit of a global icon while adding its own unique Australian essence.

The Benchmark of Imagination

Louis Vuitton’s Imagination, created by master perfumer Jacques Cavallier-Belletrud, represents modern luxury through the art of balance. It opens with radiant notes of Calabrian bergamot and Sicilian orange, gently touched by Tunisian neroli and spicy Nigerian ginger. As the scent settles, an infusion of Ceylon cinnamon and Chinese black tea gives it warmth and depth, while an ambergris-inspired molecule known as ambrox provides a sensual, lasting base. The result is a sophisticated citrus-amber fragrance that feels both uplifting and composed — elegant enough for formal occasions yet fresh enough for daily wear.

Imagination is known for its smooth transitions between bright top notes and its deep, ambered finish. Its longevity is remarkable for such a fresh scent, often lasting beyond ten hours on the skin. Combined with the prestige of the Louis Vuitton name, this fragrance is more than a scent — it’s a statement of refinement and taste.

The Tasmanian Alternative: Modern Serenity by Beautys

In Tasmania, Beautys has taken inspiration from this masterpiece to create its own modern interpretation called Modern Serenity Cologne. Handcrafted and cruelty-free, this fragrance blends the calm, polished energy of Imagination with a locally grounded approach. It opens with a burst of crisp bergamot and citrus that instantly uplifts the senses, leading into a heart of neroli and warm ginger. The dry-down brings forward smooth black tea and subtle amber woods, creating a composition that feels clean, confident, and quietly powerful.

Beautys’ Modern Serenity embodies balance and strength. It was designed for individuals who want to carry themselves with calm confidence — a scent that feels fresh in the morning and still lingers softly into the evening. The brand’s focus on being Tasmanian-made, vegan-friendly, and sustainably produced gives the fragrance extra appeal to those who value ethical luxury without compromise. At only $35, Modern Serenity offers an accessible way to enjoy a high-end scent profile that would otherwise cost hundreds of dollars.

A Comparison of Character and Craft

Both fragrances share a similar DNA. Each celebrates citrus brightness, smooth neroli, and warm tea undertones resting on a modern amber base. The key difference lies in their expression. Louis Vuitton’s Imagination leans toward luxury refinement, with premium raw materials and global prestige behind every note. Beautys’ Modern Serenity takes that same refined formula and gives it a contemporary Tasmanian identity — one that focuses on honesty, craftsmanship, and simplicity rather than status.

Modern Serenity doesn’t try to imitate Imagination exactly. Instead, it honours the original’s composition while creating something approachable and wearable every day. Where Louis Vuitton’s version feels like a tailored designer suit, Beautys’ version feels like a crisp linen shirt on a summer afternoon — effortlessly stylish, confident, and natural.

Why Modern Serenity Stands Out

Modern Serenity offers more than just a familiar scent profile; it represents a mindset. It’s made for those who appreciate sophistication but prefer authenticity over labels. It provides an ethical alternative for fragrance lovers who seek Tasmanian-made, handcrafted, cruelty-free and vegan-friendly scents that rival global luxury brands in quality. Its price point makes it accessible, yet its composition ensures it feels far more luxurious than its cost.

The fragrance works beautifully for any occasion, from workdays to evening outings, with its tea and amber base giving it a sense of understated sensuality. For those who love Louis Vuitton’s Imagination but prefer supporting an artisan brand closer to home, Modern Serenity captures that same energy while embracing local craftsmanship.

Final Thoughts

Louis Vuitton’s Imagination remains a masterpiece of luxury perfumery, but Beautys’ Modern Serenity proves that artistry and refinement don’t have to come with a high-end price tag. Both fragrances embody balance, clarity, and modern confidence — one through global prestige, the other through Tasmanian authenticity.

Modern Serenity offers an affordable luxury alternative that mirrors the calm sophistication of Imagination while standing proudly as its own creation. Handcrafted with care and made right here in Tasmania, it’s a reminder that true elegance often comes from simplicity, honesty, and passion.

Beautys is not affiliated with, endorsed by, or associated with any designer brands or their trademarks. All product names, brands, and trademarks mentioned are the property of their respective owners. Any reference to scent profiles is for descriptive purposes only and does not imply a connection or endorsement. Our fragrances are independent creations crafted to offer a luxury alternative.