Black Raspberry & Vanilla Air Freshener

Perfumes are crafted from a blend of essential components that work together to create a lasting and harmonious fragrance. The foundation of every perfume begins with fragrance oils, which provide the scent itself. These oils can be natural, derived from plants, flowers, and spices, or synthetic, created to replicate and enhance natural aromas. Each oil represents one of three layers — top, middle, and base notes — that unfold over time to form a complete scent experience.

Another key ingredient is alcohol, which acts as a carrier and helps disperse the fragrance evenly when sprayed. Alcohol also allows the scent to evaporate gradually, releasing the notes in stages. In high-quality perfumes, the alcohol used is cosmetic-grade and designed to be gentle on the skin.

Distilled water is often added to balance the formula, reducing the concentration of oils for a smoother, more wearable perfume. It ensures that the scent projection and longevity are well-balanced without overpowering the wearer.

A fixative is used to stabilise the fragrance and make it last longer. Common fixatives include natural resins, musks, and modern synthetics like dipropylene glycol (DPG) or C12-15 alkyl benzoate. These ingredients slow down evaporation, allowing the base notes to linger beautifully on the skin.

Finally, antioxidants or stabilisers such as Vitamin E or benzyl benzoate are included to protect the perfume from oxidation and discolouration over time, ensuring that the scent stays true from the first spray to the last drop.

Each ingredient plays a vital role in creating a perfume that not only smells exquisite but also feels luxurious and lasts throughout the day. Together, they transform a simple blend into a handcrafted work of art — one that captures emotion, personality, and elegance in every bottle.

1. How to Apply Perfume for Maximum Longevity

Apply perfume to pulse points — wrists, neck, behind the ears, and the inside of elbows. These spots emit warmth that helps diffuse the scent all day.

Avoid rubbing your wrists together, as friction can break down the fragrance molecules and reduce longevity.

2. Layering for a Signature Scent

Pair your perfume with matching body custards or oils to create a stronger, longer-lasting scent. For example, apply a lightly scented moisturizer first, then spritz your perfume over it to “lock in” the aroma.

3. Refresh Without Overpowering

If reapplying throughout the day, mist from a distance or apply to clothing or hair ends rather than directly to the skin. A little goes a long way with extrait-strength perfumes.

4. Proper Storage

Keep perfumes in a cool, dry place away from sunlight and humidity. Storing them in their boxes or a closed cabinet preserves the scent’s integrity and prevents alcohol evaporation.

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