Wildly Long-Lasting. Deeply Tasmanian.

Beautys brings you handcrafted luxury inspired by the world's greatest scents — but forged in the mystery of the island.

Our Story

Born from a love of fine fragrance and a deep pride in Tasmanian craftsmanship, Beautys began with a simple belief: that everyone deserves to smell extraordinary — without paying extraordinary prices.

We are Tasmania's largest inspired-by perfume brand, handcrafting every bottle right here on the island. From our home in South Launceston, we pour our passion into every scent, blending premium ingredients to create fragrances that are wildly long-lasting and deeply personal.

Handcrafted in Tasmania

Every Beautys fragrance is made by hand in Tasmania. We believe in slow, careful craftsmanship — taking the time to get every blend just right. Our small-batch process means you're never getting a mass-produced product. You're getting something made with intention, care, and a little Tasmanian magic.

Cruelty-Free. Always.

We are proudly cruelty-free. No animal testing. No compromises. We believe luxury should never come at the expense of the creatures we share this beautiful island with.

Inspired By — Not a Copy

Our fragrances are inspired by the world's most iconic scents — think the DNA of your favourite designer perfume, reimagined and handcrafted in Tasmania at a fraction of the price.

This is not counterfeiting. We don't copy, replicate, or misrepresent. We take inspiration from the olfactory families and character of beloved fragrances and create something entirely our own — something that captures that same feeling, that same confidence, that same you.

It's affordable luxury, done honestly.

Find Us in the Wild

Beyond our online store, you can find Beautys at the iconic Evandale Market — one of Tasmania's most beloved community markets. Come say hello, smell the range in person, and take home your new signature scent.

We're also based at  Glen Dhu Street, South Launceston TAS 7249 — right in the heart of Launceston.

Ready to Find Your Scent?

Whether you're new to Beautys or a returning devotee, we'd love to help you find your perfect fragrance.

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